Editor’s Note: This post has first been published on the Media Taylor blog.
Tutoring is a huge market; north of £2bn p.a. in England alone. I have written about it several times including one story titled, Tutoring, unstaked claims to a goldmine?
Tutoring can be a goldmine, which is why some edtech investors seem to approach it with all the restraint of a horde of prospectors stampeding to a goldrush. Yes, some will ‘strike it big’ but most will be disappointed with the assay their claim produces. There are significant opportunities in tutoring and I can think of a couple of companies who I think will be winners but most face significant barriers in terms of achieving scale, delivering quality and particularly in the recruitment and retention of talent.