Oxford University Press signed a partnership with Hujiang, China’s largest e-learning platform. Through the partnership Hujiang will use digital content from OUP, primarily in English language teaching.
Hujiang’s customers are predominantly young Chinese white-collar workers who work for foreign companies in the country. As first step in this partnership Hujiang developed Hujiang International Business English course which features the digitized version of Oxford University Press’ Business Result.
Founded in 2006, Hujiang has attracted 3 million paying customers, 70 million registered members, and 200 million visitors.
Full release after the break.