Startup Profile: Procwise

Name: Procwise
Headquarters: Amsterdam, Netherlands
Vertical: Higher Education
Tech: Web App

With an ever-growing number of students participating in MOOCs, blended learning programmes and companies often having a distributed workforce in our globalized economy, the classic way of taking a test or exam in a brick and mortar setting seems to be more and more outdated.

Amsterdam-based Procwise have created a remote proctoring software that detects potential exam fraud through a mix of different devices, software and evaluation of recordings by real human proctors.

Introduce your startup and give a short description of what you are doing.

Our mission is to contribute to the globalisation of education and to make accredited education accessible to everyone in the world. We have built a software to fill the gap between online learning and offline examination.

With Procwise, a student and/or an employee can participate in a supervised online exam wherever and whenever they want by just using an internet connection, their computer camera and a mobile phone/tablet.

Who are the founders, how did you meet, what are your different roles in the startup.

Procwise Team
(L-R) Amar Muric, Mohamed Hassan, Tal Auslander, Lusine Shakhoyan, Daniel Haven, Pepijn Schoen

Daniel Haven – CEO and visionary of the company, who has experienced the problem of the incomplete online education cycle.

Tal Auslander is the CTO with 18 years of experience of coding in companies like Simplee and TTI Telecom. He also served in the Israeli army’s intelligence unit for 4 years.

The whole team also consists of a designer, front-end developer, back-end developer and a business developer.

What is the main problem in education that you aim to solve.

With the advancement of online education, People are able to take online courses but we still have to travel to another city or country to take the exam in a testing centre. Institutions have to build/rent exam locations to organise the exams because they do not know who is behind the screen and if the person is cheating.

In which markets / regions are you active. What markets / regions are next.

We are currently active in the Netherlands, have leads in Germany, UK and Slovenia. In the upcoming years we are planning to expand over Europe and also start offering our solution in Asia.

Who is your target audience.

We are targeting higher education institutes and the companies that offer internal tests for the certification of their employees.

How do you engage with your target audience. How do you convert them into users of your product.

As we operate in a B2B market the main sales channel is the direct contact with them. We partner with prominent universities in early adopter countries like the Netherlands, the UK, Germany and the Scandinavian countries which creates a snowball effect and a faster market penetration. We also work with resellers in each country and use their
knowledge and network in the market to shorten our sales cycle.

What is your business model. How much does your product / service cost.

We charge a fixed fee per exam per student. The price depends on the duration of the exam and also the total number of exams. An average 2 hour exam costs 25 euros.

If you raised funding, how much did you raise. Who are your investors. If not, are you planning to raise funding.

We have already raised 85.000 euros, mainly from small angel investors. Our 1st round funding goal is 250.000 euros.

Are there milestones you are especially proud of and would like to share.

In February 2014 we were admitted to the best accelerator in Europe: Startupbootcamp.
In July 2014 we had our first real accredited exams for the University of Amsterdam.

What are the next steps in growing your startup.

We are now working towards expanding our market to the UK, Germany and the Scandinavian countries.

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Kay Alexander

Managing Editor at EDUKWEST Europe
Kay Alexander is the Managing Editor of EDUKWEST Europe and Creative Director of Winkler Media.

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