Naboomboo Startup Profile EDUKWEST Europe

Startup Profile: Naboomboo

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Name: Naboomboo
Headquarters: Turin, Italy
Vertical: Language Learning, Lifelong Learning
Tech: Web App

Introduce your startup and give a short description of what you are doing.

Naboomboo is an innovative multimedia platform for language exchange, in its virtual space you can train and improve your foreign language skills by sharing and discussing your interests and favorite topics.

The purpose of Naboomboo’s platform is to help those people who want to practice and become more fluent in a foreign language without studying and conversing about dull topics, and best of all, it can be completely free.

Who are the founders, how did you meet, what are your different roles in the startup.

Naboomboo - Team

Daniele Pozzo, co-founder and CEO, and Antonio Matteo De Marco, co-founder and in charge of the technological choices, web development and user experience. The rest of the team consists of Carlo Emanuele Lanzavecchia, Matteo Padovano and Riccardo Rebora.

How was the idea for your startup born?

The idea was born at the end of 2012 when the founders were talking about how important it is to practice and exercise language skills, and in particular how useful‐but also difficult‐it is to find someone to talk to in a foreign language, specifically about topics that fit your interests and budget.

What is the main problem in education that you aim to solve.

Conventional language education is costly, requires physical presence and often has a clear social boundary between student and teacher. Therefore, there is a need for innovation in language education through using new technologies and by rethinking the way language is taught and kept fluent. Naboomboo’s team wants to provide a platform that facilitates free language exchange by using peers as trainers and by making it accessible from all devices, locations, and at all times.

Who are your competitors? What sets you apart from them?

Naboomboo is different to any other platform available in the market. It is based on board game rules and logic in order to promote interactivity and sharing experiences on the website and on major social networks. Naboomboo is the social community where people that want to learn a new language (learners) are simultaneously the tutors of their own native language. After freely registering to the Naboomboo service, the learner will be granted a certain number of minutes that can be used to converse with a native speaker through the advanced integrated audio and video chat. Once the learner has finished these minutes they can either buy additional minutes, or they can decide to collect free minutes by becoming a tutor of their native language.

In which markets / regions are you active. What markets / regions are next.

Naboomboo is accessible for users from all over the world and fosters the exchange of as many languages as possible by having a diverse and international community.

Who is your target audience.

University students, 18 to 26, are the main target for Naboomboo. Secondly, working people with an age up to 35 that need to improve and practice their language for professional reasons.

How do you engage with your target audience. How do you convert them into users of your product.

The target audiences mostly find Naboomboo, because they are actively searching for language exchange online and an easy and comfortable way to practice.

What is your business model. How much does your product / service cost.

Freemium, on Naboomboo the community members are both tutor and learner; by teaching, free minutes can be earned to learn a foreign language.

If you raised funding, how much did you raise. Who are your investors. If not, are you planning to raise funding.

Naboomboo is mainly self-financed by the team members. Additionally, Naboomboo was granted €18.000 by the Piedmont Region, €4.000 by Camera di Commercio del Piemonte and has approval for a loan of €12.000 from Torino Social Innovation.

Are there milestones you are especially proud of and would like to share.

To be selected among the 10 StartCup finalists, out of more than 500 participants in 2013.

What are the next steps in growing your startup.

Launching a new landing page before summer 2015, and improving and adding capabilities to the website. Besides, creating dedicated smartphone apps.

How can people get in touch with you.

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Kay Alexander

Managing Editor at EDUKWEST Europe
Kay Alexander is the Managing Editor of EDUKWEST Europe and Creative Director of Winkler Media.

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  • Lucja

    It sounds interesting to me as I teach languages. In my view , people need a little bit of guidance and encouragnent to keep their motivation. I tried to set up meetings between my students and native speakers face to face and it went very well. I have a similar idea on language learning for professional reasons .