Startup Profile: ExamTime

Name: ExamTime
Website: www.examtime.com
Headquarters: Dublin, Ireland
Vertical: K-12
Tech: Web App

Personalized and adaptive learning are (again) big topics in education technology. Dublin-based ExamTime.com just recently came out of beta and made its learning platform available to the public.

During the beta phase over 600k from 190 countries joined the platform and created over one million learning resources.

Introduce your startup and give a short description of what you are doing.

ExamTime.com aims to make independent study accessible for all students by creating custom-built tools specifically designed to enhance learning. With ExamTime.com, students can create their own personal learning environment.

Users can create, discover and share learning resources which helps them to get the best return from their study time. The site includes tools such as Mind Maps, Flashcards, Quizzes and online Notes, which can all be personalized to the individual needs of the user. Unlike other e-learning tools, our platform offers users the student the ability to develop quality study material, collaborate on projects and test knowledge all on the one site.

Using adaptive learning techniques, the platform is able to track the progress of individual users over time and recommend study content suited to their needs. Users can also take a copy of resources and build their own learning experience with it. For the most active users premium accounts are available to take their learning to the next level.

Who are the founders, how did you meet, what are your different roles in the startup.

ExamTime.com was founded by Dualta Moore, who has over 10 years’ experience in the education software sector.

What is the main problem in education that you aim to solve.

When we started out we wanted to provide students and teachers with access to brilliant learning tools. We wanted a platform where resources could be created and organised easily. Finally we wanted to use the power of the connected web to allow students and teachers to learn from each other.

Students are under amazing pressure to perform and get the best grades possible. This has led to a huge increase in the extra tuition market – the US supplemental education sector has grown 10x in 10 years. While content is becoming more available online, the tools to understand, summarize and test knowledge on content are somewhat lacking. For teachers, the accessibility of platforms is often the problem. To date learning platforms have been built for institutions and not the end user in the education process; teachers and students.

ExamTime.com is solving this by building a web platform where students & teachers can create, discover and share learning resources to prepare for exam success. Built with the end-user in mind, our service is providing free tools and easy immediate access.

We provide tools that help at each stage of the learning process, from idea generation and topic comprehension to question preparation. By using the tracking features, students can gain an understanding of where their strengths and weaknesses lie. It then provides the ability to find other content to fill that gap in understanding and learning. Users can also easily create learning communities, allowing freedom from the traditional institution platforms to give all students instant access to real learning tools. Studying becomes an active adaptive activity – rather than simply viewing content passively online, students are actively engaged throughout the learning process.

In which markets / regions are you active. What markets / regions are next.

Initially launched in English, versions have already been added in Spanish, Portuguese and German.

Who is your target audience.

The early adopters were Irish and UK students who wanted to use online learning tools to add to their understanding and help them learn. Over time they have been joined by a flourishing community of users from all over the world. The user profile now varies from young students, university students, teachers, tutors and even parents.

How do you engage with your target audience. How do you convert them into users of your product.

There are lots of study tips to help students understand how to set study goals, how to study effectively online and how best to revise for exams. We provide high quality content with helpful tips and resources which can be used to improve learning.

This useful information encourages readers to sign up to use our free elearning tools also.

What is your business model. How much does your product / service cost.

ExamTime.com operates as a freemium model with a tiered option approach. Basic users can create 50 resources from Mind Maps to Flashcards, Quizzes and Notes for free with 3 subjects.

Our premium options offer more resources and subjects as well as the ability to create private resources only you or a group can see plus the ability to copy and edit any resource you discover. Students and teachers can pay annually to save money or choose to pay a small fee every month.

We are adding new features as we progress so these options will naturally evolve over time.

If you raised funding, how much did you raise. Who are your investors. If not, are you planning to raise funding.

To date, we have been bootstrapped, without the need for external funding. The majority of funds has gone into hiring talented developers. “The focus is to get the best development team possible, to build a relevant and engaging product,” Moore commented. “Once the product is right, the rest will follow. We feel that we are getting to that stage now.”

Are there milestones you are especially proud of and would like to share.

In less than 2 years, 600,000 users from over 190 countries have signed up to use the beta version.

To date 1 million resources have been created by teachers and students, with over 15 million learning sessions taking place on the site.

What are the next steps in growing your startup.

We are getting a lot of inbound queries from institutions and potential partners looking to integrate our solution as part of their learning process and we see this as a huge opportunity for growth.


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Kay Alexander

Managing Editor at EDUKWEST Europe
Kay Alexander is the Managing Editor of EDUKWEST Europe and Creative Director of Winkler Media.

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