Millicom, an international telecommunications and media company out of Sweden which is dedicated to provide digital lifestyle products and services to emerging markets in Latin America and Africa, launched its education platform EduMe this week.
The first EduMe offering is an English course and available to users of Millicom’s Tigo mobile network in Rwanda. EduMe English will expand its offering to El Salvador and Tanzania in the coming months.
The EduMe mobile learning platform is device agnostic as courses take place via SMS, audio clips and quizzes. Eventually EduMe will also offer educational products via broadband. EduMe Tutor, a phone and Skype-based English tutoring service, is currently tested in closed beta in El Salvador.
The content for EduMe English is developed based on the Common European Framework of Reference for Languages and features audio lessons from native English speaking instructors along with instructions in Rwanda’s local language Kinyarwanda.
There are three courses available: beginner, elementary and intermediate. Learners can test their knowledge with a placement test on the EduMe website to pick the right level. Each course is divided into 18 topics, each topic in 5 lessons which are delivered on a daily basis, Monday through Friday. Each lesson takes about 15 to 20 minutes to complete with an entire course taking around four months from beginning to completion. The pricing is between 50 RWF per day (€0.05) to 200 RWF (€0.21).
EduMe will also launch other courses besides English. A course about entrepreneurship is set to launch later this year in Tanzania under the EduMe Business School branding. The course is being developed in co-operation with GSMA, the worldwide mobile industry body and will mark the introduction of the first purely mobile vocational business school in Africa.
“We are very excited to offer millions of people in Africa and Latin America the chance to educate themselves with the help of mobile- and internet technology. We are starting by offering English language training as this is a language that gives people more opportunities and connects people across the world. EduMe English is a groundbreaking new product where people can learn English anytime anywhere. Millicom is all about promoting a digital lifestyle and transforming lives: education is integral to this.”
states Hans-Holger Albrecht, Millicom CEO and President in the press release.
- Millicom launches mobile education service EduMe in Africa and Latin America | Press Release