McGraw-Hill Education busuu HEDLINE 07 2015 EDUKWEST Europe

HEDLINE: McGraw-Hill Education invests €6 million in busuu

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McGraw-Hill Education acquired a minority stake in London-based language learning startup busuu for €6 million.

busuu had previously raised capital from business angels Hansi Hansmann and Martin Varsavsky and a €3.5 million Series A led by PROfounders Capital.

The partnership with McGraw-Hill Education includes an agreement that gives MHE the exclusive global rights to distribute busuu to its B2B customers including schools and corporations.

In return busuu is going to implement MHE’s adaptive learning technology to add a more personalized experience to its language learning products.

In February Japanese brain training and language learning company Cerego signed a similar partnership. MHE’s adaptive learning products are based on area9, a Danish startup the publisher acquired in 2014.

busuu has a track record of working together with leaders in the language learning market, including PONS and Collins. Last year, busuu signed a deal with Pearson to become the first language learning platform to implement the publisher’s new Global Scale of English.

busuu claims to have over 55 million users, up 5 million from October 2014, with up to 100k new sign ups per day. The majority of busuu users now uses the platform via mobile applications. The main markets are Brazil, Russia, China, Turkey, Germany and the U.S.

Earlier this month busuu’s main competitor Babbel raised a $22 million Series C to accelerate its international growth and R&D capabilities. The Berlin-based startup is especially active in the United States where it opened an overseas office earlier this year.

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Kay Alexander

Managing Editor at EDUKWEST Europe
Kay Alexander is the Managing Editor of EDUKWEST Europe and Creative Director of Winkler Media.

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