Forrester Research calculated that one minute of video is the equivalent of 1.8 million words. Today, a large part of learning can be done by video rather than by complex content modules. This learning format is much easier to design and allows any employee to train at their own pace and with greater autonomy.
In its annual Internet study, the Médiamétrie institution confirmed the dominance of video in consumer culture. Thus in 2014, 10.2 million of French people (+13%) have watched a video on the internet, which corresponds to 2/3 of their “video time”. Not surprisingly, people search for short and high quality content.
It is then clear that video training must be considered as a privileged option. Individuals are more and more receptive to this type of learning format, they are part of what Médiamétrie calls the “hyper” connected, fond users of multiple screens and watching videos.
The recent rise of the video format…
Until recently, e-learning modules were internet mini-sites (SCORM modules for the experts) on which the learner went to see multimedia content and answer quizzes. These mini web sites had the advantage of providing the trainer with monitored indicators about learners, but were also criticised for their lack of interaction and the need for the learner to be behind their desktop for hours.
The revolution came from the MOOCs, its principle : thousands of online learners gathered for a few weeks around a specific topic. These online courses where thousands of online learners meet for a few weeks have shown that it is possible to combine e-learning and a real pedagogy whose foundations are:
- Short videos with no more than 2 subjects treated.
- Multiple choice questions right after videos to validate the content learned.
- A social dimension in which learners discuss with the trainers and with each other.
It is essential that professional training is inspired by these market-changing revolutions to finally succeed in making e-learning a success acclaimed by employees.
This assumption raises many challenges for any trainer wishing to adapt: how to write suitable content and realise the videos? What is the cost of such an operation? How to monitor learners’ behaviour and progress?
Advantages and disadvantages of training videos
The advantages of video training are plenty. First of all, accessibility. No more compatibility issues with the user’s computer or workstation due to technical incompatibility: Video can be viewed anywhere, on any device and in particular on the smartphone of the learner. “Three minutes to kill in the subway? Advance your learning path by watching this short video! “
The other aspect of accessibility this time is for the trainer: no need for technical skills to make a video, the teacher can focus solely on delivering high quality content.
Second unavoidable aspect, efficiency in training! Knowing that the average length of concentration at work without interruption does not exceed twelve minutes, proposing short videos (3-5 minutes) clearly benefits any learning’ experience.
In order to keep learners active, it is necessary to alternate theoretical and practical phase using different methods such as quizzes.
A difficult path towards novelty
We can see two types of professional trainings videos. On the one hand, long and impressive videos to bring MOOCS closer to large audiences. On the other, simple and effective videos that “do the job”. Whereas it is still difficult to find solutions that deliver the latter type of content, some new industry players have risen to the challenge amidst growing demand.
Several steps are required to produce a video fit for a training program:
- Split the training into smaller sequences.
- Write text for each video
- Learn the lines by heart.
- Work on the content with video professionals.
- Work in post production if necessary (reduce to a minimum to avoid unexpected costs).
- Broadcast trainings using a LMS.
Also, screencast videos propose a good alternative, especially for software related training. These videos, in which the trainer’s screen can be seen and within which only their voice can be heard, have the advantage of being much cheaper, if done correctly (such as with a high quality microphone, speaking clearly, etc.), than in a video in which the trainer is visible.
Such considerations clearly show the path towards a more professional digital training sector: for trainers to propose new and more suitable formats, and for companies to use professional training programs to maximise the efficiency of their employees.