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Barcelona-based English learning platform ABA English (ABA stands for American & British Academy) raised €2.5 million from Nauta Capital.
The funding will be used to grow ABA English’s customer base in new markets and for the launch of mobile learning components.
Launched in 2013, ABA English claims that it reached over 1 million learners in 170 countries in the first year. Its strongest markets are Italy, France, Spain, Brazil and Mexico.
ABA English’s offering is built around a series of video lessons and stories called ABA Films. Following the total immersion approach, all videos are in English with the option to show subtitles in the learner’s native language.
The ABA Films are well produced, featuring native English speaking actors in real-life situations in locations across Europe and the United States.
Of course, this approach is nothing new. For example, German-based LinguaTV launched a similar product for English and German about eight years ago. Its B2C platform Lingorilla features subtitled video lessons for English, Business English, German, Spanish, French and Italian. Another established player in the space is Yabla which also offers an immersive online environment for multiple languages.
An advantage of ABA English is probably its focus on just one, hugely popular and demanded language as well as being actively involved in social media. Also ABA English made many of its videos available on YouTube and therefore making use of the platform as marketing funnel.
Besides the immersive approach, ABA English developed a proprietary technology called Listen-Record-Compare (LRC), enabling the learner to work on pronunciation without the need of a live tutor or language partner. Again, something we know from other ESL providers like EnglishCentral or the ubiquitous Rosetta Stone.
ABA English offers a free subscription that gives learners access to a big chunk of the platform’s offering and a monthly subscription that starts at €12.45. The paid plan includes access to whole courses, the option to consult a teacher and certificates for successful completion of one of the six levels which are aligned to the Common European Reference Framework for Languages.
- ABA English raises $3.4 million from Nauta Capital | PR Web