EtonX Eighteen70 EDBRIEF EDUKWEST Europe 06 2015

EDBRIEF: Eton College launches EtonX – targets Chinese students

Eton College announced the launch of EtonX, a joint venture between its subsidiary Eton Online Ventures and Eighteen70. Simon Walsh, founder of Eighteen70 has been appointed CEO and James Stanforth, Head of Digital Education at Eton has been appointed as Course Director of EtonX.

Eighteen70 is a new edtech startup based on the assets of Mactrac which was part of Macmillan Digital Education. As we reported earlier this week, Digital Education will be shut down by the end of this month and most startups will join Founders Factory, including Eighteen70 and Simon Walsh’s previous edtech startup Math Doctors.

EtonX targets the Chinese market, offering a blend of self-paced online courses created by Eton College, in class teaching, and online lessons from Eton trained tutors.

The first course, to be launched in September, is called Modern Leadership Programme and has the aim to better prepare Chinese students for higher education and the workplace. The programme will cost around £700 per student and gets paid by the parents as optional extra.

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Kay Alexander

Managing Editor at EDUKWEST Europe
Kay Alexander is the Managing Editor of EDUKWEST Europe and Creative Director of Winkler Media.

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